AdWeek recently posted this article which cleverly depicts the history of advertising as it relates to tampons. I found it interesting and entertaining. What do you think?
For the sake of the 99.9 percent of the public not up on their menstruation-products marketing history, the first tampon ad appeared in the early 1930s. The brand’s name was Fax, and apart from featuring a drawing of a woman in a bathing suit, the 29-cent product’s ad copy proclaimed “A NEW freedom, comfort, convenience”—but dared go no further.
So imagine the handcuffs on Tampax’s creative team when the ad at right appeared in the June 18, 1963 issue of Look magazine. With frank talk about the mechanics of tampons off limits (“worn internally” is as far as the copywriter would go), Tampax (more…)